Episode 146

Better Dirt World

November 17, 2022

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Featured Guest


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Nic Parish

Job Title, Company

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Without the Dirt World, we wouldn’t have food, clean water, electricity, roads, or shelter required for survival. Demand for the industry is growing, yet over 40% of our workforce will retire by 2031. We must add hundreds of thousands of people every year only to keep up…

So let’s fix that.

What if society viewed our profession as noble? What if parents were proud when their kids declared they wanted to be in the Dirt World? What if a workforce shortage was no longer a worry?

Now is the time for us all to work together to build a movement. We need to tell our industry's story, further care for and train our existing workforce, and create clear pathways for people to join and succeed in the Dirt World. It's all possible, but only together, and time is of the essence. Help us secure the future of the Dirt World.

Lets build a better Dirt World — together.

Listen to Dirt Talk:


To connect with other people who listen to this show, use and search for the hashtag #betterdirtworld and join in on the conversation.

If you have questions/comments/concerns, reach out to DirtTalk@buildwitt.com.

Stay Dirty!

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