Episode 148

Making Up the Business! With Nate Emerson

December 1, 2022

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Featured Guest


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Nic Parish

Job Title, Company

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Nate Emerson runs Armadillo Excavation in Chattanooga, TN. Nata grew up on a 100-acre farm in Giles County, about an hour south of Nashville. After 2 years of college studying construction management, Nate knew that it wasn’t for him, and made a hard pivot to working in the music industry, selling merchandise, and doing stagehand work. After some office work experience, Nate found himself staring out the window into the Chattanooga mountains and realized that was where he needed to be. So he started chatting with local contractors and before he knew it, he was digging a basement on the side of a mountain. The rest, as they say, is history.

This week on Dirt Talk, host Aaron Witt and Nate Emerson of Armadillo Excavation discuss the primal instinct to want to get out in the dirt, learning the hard lesson that building a business is mostly just making it up as you go, and doing hard things for your own mental wellness. 

Follow along with Nate’s story on IG at @armadilloexcavationllc

Listen to Dirt Talk:

 

 


To connect with other people who listen to this show, use and search for the hashtag #betterdirtworld and join in on the conversation.

If you have questions/comments/concerns, reach out to DirtTalk@buildwitt.com.

Stay Dirty!

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