Episode 112

Avoiding Stagnation and Complacency with Jonathan Campbell

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Featured Guest


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Nic Parish

Job Title, Company

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"Our biggest competitors are stagnation and complacency."

Jonathan Campbell is the Executive Vice President of Wheeler Machinery Co. out of Salt Lake City, UT. He's part of a multi-generation line of Campbells at Wheeler. With so much historical success running a 70-year-old CAT dealership, it's easy to envision leadership sitting on their laurels. And yet, Jonathan (and Campbell Companies) has made it his mission to fight "stagnation and complacency" by owning almost a dozen companies and investing in even more. He's got a vision for serving the Dirt World, and that's one reason he was a perfect fit to be an investor at BuildWitt.

Host Aaron Witt and Jonathan Campbell discuss Jonathan's history at Wheeler Machinery, how he fights complacency, and why he decided to invest in BuildWitt's future.

Thanks to Jonathan and Wheeler CAT for hosting the Dirt Talk crew in their offices AND for an amazing tour of their facility!


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Don't forget you can watch or listen to Dirt Talk on the BuildWitt app! You can learn more about it at buildwitt.com/buildwitt-app.

To connect with other people who listen to this show, use and search for the hashtag #betterdirtworld and join in on the conversation.

If you have questions/comments/concerns, reach out to DirtTalk@buildwitt.com.

Stay Dirty!

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