How To Build Brand Trust
Written by Marcus Sheridan • Reviewed by Laura Meyer
June 23, 2022
When someone gives you business advice, you may want to say, “I don’t think this person understands my business.” You may even be thinking that with this BuildWitt Leaders series. After all, Marcus Sheridan is a guy who makes and sells pools and is trying to tell you how to run your business. What does he know?
The answer is, lots of things! For starters, Marcus isn’t just a pool guy. He may have stumbled into marketing by accident, but he’s become an industry expert when it comes to both marketing and recruiting. And he knows the one emotion every business is built on—including yours.
Every business is built on trust
Every part of your business has one foundational emotion—trust. From sales to marketing to recruiting, people will only give you their money or come to work for you if they trust you.
The need for trust will never end. It was important before today and will still be important in 20 years. Regardless of technology, digital advances, or even what your business does, you need to earn the trust of your customers and recruits.
So don’t put yourself in a box because your business is B2C or B2B, big or small, local or national. You can still learn from this course and apply it to your business.
How do you start earning trust?
The first step to building brand trust is to face your marketing and recruiting problems head-on. In his next video, Marcus teaches you how to improve your marketing and recruiting by thinking from your customers’ perspectives.
