Find Your Next Hire
Find Careers in Dirt
BuildWitt Training Overview

BuildWitt Training Overview

A training management system built for construction teams.
Course Catalog

Course Catalog

Details and previews of 800+ expert-led micro lessons.
Branding and Creative

Branding and Creative

Helping Dirt World companies uncover and tell their story.
Digital Marketing

Digital Marketing

Boost your reach with SEO, social media, ads, and email.
Media and Storytelling

Media and Storytelling

Video, photography, and media services to tell your story.
Web Development

Web Development

Showcase your company with a custom website.
For Contractors
Workforce Webinar Thumbnail

Workforce Webinars

Learn strategies to build a stronger workforce from Dirt World Leaders like you.
Dirt World Podcast-nav

Dirt World Podcast

Hear from experts on how to tackle your workforce challenges and grow as a leader.
two men talking

All Contractor Resources

Strategies from experts to drive positive, long-term results.
For Job seekers
four men standing

Dirt 101

Get all the details on what it’s like to work in the industry.
Dirt Talk

Dirt Talk

Hear stories from Aaron and folks around the Dirt World.
Aaron’s Vlog

Aaron’s Vlog

An inside look of the coolest jobsites around the world.
Hire Aaron as a Speaker

Hire Aaron as a Speaker

Subscribe to Aaron’s Newsletter

Aaron’s raw thoughts and latest updates on business, travels, and his perspective on the Dirt World, delivered straight to your inbox.
3 1 Learning Hub `chevron right off-white 3 2 Contractor Resources 3 3

Making Video a Part of Your Culture

Written by Marcus Sheridan

December 30, 2021


Making video apart of a company culture is a process—find out how to do it effectively.

Written by Marcus Sheridan

December 30, 2021

Location: Learning Hub Funnel Step: Awareness Expert: Marcus Sheridan Subcategory: Marketing Onion: Solution Aware Big 5: Best Of/Best Ways to Win BW Solution: Services Category: Contractor Resources Marcus Sheridan Marketing Contractor Resources

Share

More about

Sand Cone Test for In-Place Density Testing Soil by Sieve - Minus #40 5 Heavy Equipment Maintenance Tips

Meet the Expert

Marcus Sheridan

Marcus Sheridan International

Read more about Marcus

Join the thousands of Dirt pros who get our top workforce development tips.
men wearing safety vest

Dirt World Leadership Webinars

men wearing safety vest

Join fellow leaders in your industry to level up your business with expert-led sessions on topics including leadership, mental health, construction technology, increasing productivity, and more.

See Upcoming Webinars

Latest Articles

April 19, 2024

Getting Started: Geotechnical Engineering

by Mike Smith

April 19, 2024

Contractors and Geotechnical Engineering

by Mike Smith

April 19, 2024

Common Geotech Questions from Contractors

by Mike Smith

April 19, 2024

Geotechnical Best Practices

by Mike Smith

April 19, 2024

Effective Geotechnical Consulting

by Mike Smith

April 19, 2024

Common Quality Control and Assurance Methods

by Mike Smith

April 19, 2024

Methods for Construction Materials Testing

by Mike Smith

April 19, 2024

Nuclear Density Testing

by Keil Krieg

April 19, 2024

Sand Cone Test for In-Place Density

by Keil Krieg

April 19, 2024

How to Determine Moisture Content in Soil

by Keil Krieg

April 19, 2024

Is Your Crew Making Too Many Mistakes? This Could Be Why

by Megan Hamilton

April 19, 2024

Training Management System vs. Learning Management System

by Megan Hamilton

April 19, 2024

Emotional Intelligence in Construction

by Wally Adamchik

April 19, 2024

The 8 Drivers of Construction Productivity

by Wally Adamchik

April 19, 2024

How to Increase Productivity

by Jason Schroeder

April 19, 2024

Keeping Score for Contractors

by Wally Adamchik

April 19, 2024

How Mental Health Affects Your Team

by Jocko Willink

April 19, 2024

Get to know Wally Adamchik

by Wally Adamchik

April 19, 2024

Getting Started: Construction Leadership

by Wally Adamchik

April 19, 2024

Meet Jason Schroeder

by Jason Schroeder

April 19, 2024

The Root of All Business Problems

by Randy Blount

April 19, 2024

How to Get Estimating Right

by Randy Blount

April 19, 2024

How to Drive Profitability in the Dirt World

by Randy Blount

April 19, 2024

Managing Cashflow

by Randy Blount

April 19, 2024

How to Accurately Project Revenue as a Contractor

by Randy Blount

April 19, 2024

Growing and Scaling Your Dirt Business

by Randy Blount

April 19, 2024

Planning and Project Lifecycles

by Randy Blount

April 19, 2024

How to Get Your Crew to Take Extreme Ownership

by Jocko Willink

April 19, 2024

How to Avoid Creating a Poor Work Culture

by Jocko Willink

April 19, 2024

Why You Should Attract More Veterans to Your Company

by Jocko Willink

April 19, 2024

How to Create Stability

by Jason Schroeder

April 19, 2024

5 Heavy Equipment Maintenance Tips

by Marilee Brewer

April 19, 2024

The Role of a Foreman

by Jason Schroeder

April 19, 2024

Mindset of a Successful Project Leader

by Jason Schroeder

April 19, 2024

Construction Technology

by Randy Blount

April 19, 2024

Production Planning and Tracking

by Jason Schroeder

April 19, 2024

Project Stability

by Jason Schroeder

April 19, 2024

Soil Expansion Index

by Keil Krieg

April 19, 2024

Conducting a One-Point Proctor Test

by Keil Krieg

April 19, 2024

Consolidation Test on Soil

by Keil Krieg

April 19, 2024

Lab Soil Testing - Part 3

by Keil Krieg

April 19, 2024

Lab Soil Testing - Part 1

by Keil Krieg

April 19, 2024

Swell Potential Test

by Keil Krieg

April 19, 2024

Concrete Compression Test

by Keil Krieg

April 19, 2024

Concrete Slump Test

by Keil Krieg

April 19, 2024

Lab Soil Testing - Part 2

by Keil Krieg

April 19, 2024

Lab Soil Testing - Part 4

by Keil Krieg

April 19, 2024

Proctor Compaction Testing

by Keil Krieg

April 19, 2024

Testing Soil by Sieve - Minus #40

by Keil Krieg

April 19, 2024

The ROI on Renting vs. Buying Equipment

by Randy Blount

April 19, 2024

The Pros and Cons of Using Training Software

by Megan Hamilton

April 19, 2024

Healthy Company Culture

by Jason Schroeder

April 19, 2024

The 5 Simple Traits of Great Leaders

by Wally Adamchik

April 19, 2024

How Good Leaders Elevate Your Business

by Megan Hamilton

April 19, 2024

Why Mentorship is Important

by Jason Schroeder

April 19, 2024

Leaders' Responsibility

by Dave Turin

April 19, 2024

How to Deal with People

by Jason Schroeder

April 19, 2024

Communication is Key

by Jason Schroeder

April 19, 2024

Do Team Members Need Leadership Training?

by Jocko Willink

April 19, 2024

Applying What You've Learned

by Wally Adamchik

April 19, 2024

Leadership and Management

by Wally Adamchik

April 19, 2024

The Importance of Crew Huddles with Wally Adamchik

by Wally Adamchik

April 19, 2024

The Art of Scheduling

by Jason Schroeder

April 19, 2024

Developing Your Team

by Jason Schroeder

April 19, 2024

Pitfalls of Project Leaders

by Jason Schroeder

April 19, 2024

Habits of Effective Project Leaders

by Jason Schroeder

April 19, 2024

The Power of Flow

by Jason Schroeder

April 19, 2024

Continuous Improvement

by Jason Schroeder

April 19, 2024

Leading in Turbulent Times (VUCA)

by Wally Adamchik

April 19, 2024

How to Lead a Crew

by Jason Schroeder

April 19, 2024

Approachability as a Leader

by Wally Adamchik

April 19, 2024

Making Change in Your Organization

by Wally Adamchik

April 19, 2024

How to Delegate to Your Team

by Wally Adamchik

April 19, 2024

Situational Leadership

by Wally Adamchik

April 19, 2024

How to Recruit Great People

by Randy Blount

April 19, 2024

Getting Started: Working On, Not In, Your Construction Business

by Randy Blount

April 19, 2024

Getting Started: Virtual Selling

by Marcus Sheridan

April 19, 2024

Self-Scheduling Explained

by Marcus Sheridan

April 19, 2024

3 Types of Self-Service

by Marcus Sheridan

April 19, 2024

Self-Pricing Explained

by Marcus Sheridan

April 19, 2024

Self-Selection Explained

by Marcus Sheridan

April 19, 2024

Trends of Self-Service and What They Mean

by Marcus Sheridan

April 19, 2024

The Third Pillar of Transformative Leadership

by Marcus Sheridan

April 19, 2024

The Second Pillar of Transformative Leadership

by Marcus Sheridan

April 19, 2024

The First Pillar of Transformative Leadership

by Marcus Sheridan

April 19, 2024

The Selling 7 #7: Claims We Make Videos

by Marcus Sheridan

April 19, 2024

The Selling 7 #6: Customer (and Employee) Journey Videos

by Marcus Sheridan

April 19, 2024

The Selling 7 #5: Cost Videos

by Marcus Sheridan

April 19, 2024

The Selling 7 #4: Landing Page Video

by Marcus Sheridan

April 19, 2024

The Selling 7 #3: Product and Service Page Videos

by Marcus Sheridan

April 19, 2024

The Selling 7 #2: Employee Bio Videos

by Marcus Sheridan

April 19, 2024

The Selling 7 #1: 80% Videos

by Marcus Sheridan

April 19, 2024

The Selling 7 (Videos That Have the Biggest Impact)

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Posture and Standing

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Face the Light

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Smile!

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Give Next Steps

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Final Thoughts

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Set Expectations

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Taking Control of a Call

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Limit Screen Sharing

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Write Down Names

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Require Cameras to be On

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Record Calls When Possible

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Ask Questions Using Names

by Marcus Sheridan

April 19, 2024

12 Best Practices for Video: Limit Text on Slides

by Marcus Sheridan

April 19, 2024

Making Video a Part of Your Culture

by Marcus Sheridan

April 19, 2024

The Vision of Video

by Marcus Sheridan

April 19, 2024

Why Branding Matters

by Randy Blount

April 19, 2024

3 Rules for Getting Comfortable on Camera

by Marcus Sheridan

April 19, 2024

Myths About Selling Over Video

by Marcus Sheridan

April 19, 2024

1-to-1 Email and Video Marketing

by Marcus Sheridan

April 19, 2024

Overcoming Camera Fright

by Marcus Sheridan

April 19, 2024

Video Trends and What They Mean

by Marcus Sheridan

April 19, 2024

Getting Started with Mastering Video Sales Calls and Presentations

by Marcus Sheridan

April 19, 2024

Getting Started: The Power of Video and the Visual Sale

by Marcus Sheridan

April 19, 2024

How to Exercise Radical Candor

by Marcus Sheridan

April 19, 2024

What's Next? with Marcus Sheridan

by Marcus Sheridan

April 19, 2024

Vanguarding with Marcus Sheridan

by Marcus Sheridan

April 19, 2024

Why Communication is Key for Leaders

by Marcus Sheridan

April 19, 2024

How Does Assignment Selling Work?

by Marcus Sheridan

April 19, 2024

How to Take Over the Family Business

by Jocko Willink

April 19, 2024

Why Every Problem is a Leadership Problem

by Jocko Willink

April 19, 2024

Innovate and Adapt

by Jocko Willink

April 19, 2024

Laws of Combat: Prioritize and Execute

by Jocko Willink

April 19, 2024

Laws of Combat: Cover and Move

by Jocko Willink

April 19, 2024

How to Succeed Even When You Have No Guidance

by Jocko Willink

April 19, 2024

How to Inspire When Things Aren’t Going Well

by Jocko Willink

April 19, 2024

Are Millennials the Problem?

by Jocko Willink

April 19, 2024

How to Create Unity Between the Field and the Office

by Jocko Willink

April 19, 2024

How to Manage Your Personal Problems as a Leader

by Jocko Willink

April 19, 2024

Why and How You Should Debrief Every Project

by Jocko Willink

April 19, 2024

How to Create Change Respectfully

by Jocko Willink

April 19, 2024

How to Get Your Top Team Members to Share Their Knowledge

by Jocko Willink

April 19, 2024

Resources That Can Help You Grow

by Jocko Willink

April 19, 2024

How Do You Lead When You Work for a Large Company?

by Jocko Willink

April 19, 2024

Saving Your Business With Effective Content

by Marcus Sheridan

April 19, 2024

Your Marketing Questions Answered

by Marcus Sheridan

April 19, 2024

Embrace the Messy

by Marcus Sheridan

April 19, 2024

The Vision of a Learning Center

by Marcus Sheridan

April 19, 2024

5 Keys to Pulling Off Marketing and Recruiting

by Marcus Sheridan

April 19, 2024

The Big 5: Reviews and Bests

by Marcus Sheridan

April 19, 2024

How to Compare Without Being Biased

by Marcus Sheridan

April 19, 2024

The Big 5: Problems

by Marcus Sheridan

April 19, 2024

The Big 5: Cost

by Marcus Sheridan

April 19, 2024

How to Talk About Cost

by Marcus Sheridan

April 19, 2024

The Big 5

by Marcus Sheridan

April 19, 2024

Ostrich Marketing

by Marcus Sheridan

April 19, 2024

How To Build Brand Trust

by Marcus Sheridan

April 19, 2024

They Ask, You Answer

by Marcus Sheridan

April 19, 2024

Marketing and Recruiting for Today's Digital Buyer

by Marcus Sheridan

April 19, 2024

Understanding Your Recruits

by Marcus Sheridan

April 19, 2024

Who Does BuildWitt Work With?

by Marilee Brewer

April 19, 2024

What Problems Does BuildWitt Solve?

by Megan Hamilton

April 19, 2024

What Does BuildWitt Do?

by Megan Hamilton

April 19, 2024

How Much Do Crew Mistakes Cost You? They Hurt More Than You Think

by Marilee Brewer

April 19, 2024

2 Simple Ways to Reduce Crew Mistakes

by Megan Hamilton

April 19, 2024

The Big 5: Comparisons

by Marcus Sheridan

April 19, 2024

Developing Confidence and Humility

by Dave Turin

April 19, 2024

Being A Good Loser

by Dave Turin

April 19, 2024

How To Be a Good Winner

by Dave Turin

April 19, 2024

Cancer In The Clubhouse

by Dave Turin

April 19, 2024

The Miner’s Mindset

by Dave Turin

April 19, 2024

How to Fix High Turnover in Your Construction Business

by Megan Hamilton

April 19, 2024

What is a Training Management System (TMS)?

by Marilee Brewer

April 19, 2024

What Is Microlearning and Why Should You Care?

by Marilee Brewer

April 19, 2024

Is Low Productivity Stunting Your Construction Business?

by Megan Hamilton

April 19, 2024

The Truth About the Dirt World People Problem and How To Solve It

by Megan Hamilton

April 19, 2024

Train Supervisors on Leadership to Retain Crew Members

by Megan Hamilton

April 19, 2024

How to Help Your Construction Business Grow More Efficiently

by Megan Hamilton

April 19, 2024

Having Machine Downtime or Machine Lifetime Issues? This Could Be Why

by Megan Hamilton

April 19, 2024

10 Tips to Make Jobsites Safer

by Megan Hamilton

April 19, 2024

6 Reasons Construction Businesses Are Unproductive

by Megan Hamilton

April 19, 2024

3 Great Ways to Increase Jobsite Productivity

by Megan Hamilton

April 19, 2024

Best Ways to Stay Ahead of Onboarding and Training

by Megan Hamilton

April 19, 2024

8 Ways to Reduce Machine Downtime and Make Your Machines Last

by Megan Hamilton

April 19, 2024

What You Need to Know About Mental Health in the Dirt World

by Megan Hamilton

April 19, 2024

7 Reasons You Have a High Turnover Problem

by Megan Hamilton

April 19, 2024

16 Myths the Next Generation Believes About the Dirt World

by Megan Hamilton

April 19, 2024

3 Reasons Your Crew Isn't Trained Well

by Megan Hamilton

April 19, 2024

Train Your Crew Better With These 9 Tips

by Megan Hamilton

April 19, 2024

How to Run a Successful Training Program (Without a Training Manager)

by Megan Hamilton

April 19, 2024

4 Types of Jobsite Safety Issues

by Megan Hamilton

April 19, 2024

Get Your Crew to Take Training Into Their Own Hands

by Megan Hamilton

April 19, 2024

Want to Bid More Jobs? Teach Foremen Time Management

by Megan Hamilton

April 19, 2024

Recruit From a Bigger Hiring Pool

by Megan Hamilton

April 19, 2024

Microlearning Examples for the Dirt World

by Marilee Brewer

April 19, 2024

Developing Independent Thinkers

by Dave Turin

April 19, 2024

Individual Responsibility

by Dave Turin

April 19, 2024

6 Reasons BuildWitt Is Unique in Construction Marketing and Software

by Marilee Brewer

April 19, 2024

6 Signs Your Training Program Isn’t Working

by Marilee Brewer

April 19, 2024

Combatting a Silent Killer: Standing Up to Suicide in Construction

by Marilee Brewer

April 19, 2024

What's the ROI on Training Management?

by Megan Hamilton

April 19, 2024

Promote with a Plan in Place

by Megan Hamilton

April 19, 2024

Train Like a Small Team When You’re Spread Out

by Marilee Brewer

April 19, 2024

4 Red Flags That Indicate You Need A Training Program

by Marilee Brewer

April 19, 2024

5 Ways a TMS Helps with Training Management

by Marilee Brewer

April 19, 2024

Recruitment Tips for Your Construction Business

by Marilee Brewer

April 19, 2024

8 Signs You Have a Training Problem (and What To Do About It)

by Megan Hamilton

April 19, 2024

9 Reasons You Have Jobsite Safety Issues

by Megan Hamilton

Join the thousands of Dirt pros who get our top workforce development tips.