Ariat Returns as Sponsor for 2024 Ariat Dirt World Summit

Ariat and BuildWitt partner together once again to gather the Dirt World for the second annual event

Ariat Dirt World Summit logo

NASHVILLE, TN—Ariat International, the forefront innovator in Work, Western, and English footwear and apparel, proudly announces its return as the title sponsor for the 2024 Ariat®Dirt World Summit. This year’s event will unite contractors and more to address workforce hurdles with hiring, training development, and retention.

This year, BuildWitt will host Summit bigger and better in San Antonio, Texas, from November 4-6. CEO Aaron Witt has been an Ariat fan for years, further demonstrating the two companies’ authentic collaboration in more ways than one.

"I couldn't be happier to have Ariat formally supporting our efforts to improve the Dirt World through the Ariat Dirt World Summit and now the Dirt Talk Podcast! Their team is remarkable, and their products are equally so. Sure, I've sported their boots on every project I've visited worldwide, but even better, I SEE Ariat worn by those who work nonstop, which speaks to their great products better than I ever could." - Aaron Witt, CEO and Founder of BuildWitt.

Ariat’s commitment to designing industry-specific products built to last, including workwear, has earned the company a loyal following among those in the Dirt World. The dedication to the people of the industry also strongly aligns with BuildWitt’s mission—to make the Dirt World a better place.

“We are proud to partner with BuildWitt once again for this year’s Ariat Dirt World Summit,” says Susan Alcala, Ariat’s Vice President of Partnership Marketing. “The information and knowledge shared at Summit is an incredibly valuable and transformational opportunity to celebrate the men and women in the construction community.”

The 2024 Ariat Dirt World Summit was born through a strategic partnership in 2023. The two companies aimed to bring their audiences together to help the Dirt World workforce perform its best as people face the industry's present-day challenges and demands.

“I own three pairs of Ariat Work and Western boots, and I’m a big fan of their Ariat Crew program for companies,” says Dan Briscoe, President of BuildWitt. “But I’m most impressed with their people — a passionate team focused on making the best apparel for the Dirt World. We’re amped to host a game-changing event with them.”

For details about the 2024 Ariat Dirt World Summit, visit

About Ariat

Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.

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