Join us in this podcast episode as Beth Cross, CEO of Ariat, sits down with Aaron to chat about his postive experience with Ariat work boots. In their discussion, Aaron shares his story about how these boots significantly improved his comfort and stamina throughout his demanding workdays. Beth Cross sheds light on Ariat's meticulous design process, commitment to quality, and their ongoing efforts towards sustainability. Explore not only the innovative work gear but also Ariat's involvement in the Dirt World Summit aiming for positive industry changes. Stay tuned to discover more about Beth Cross's leadership insights and Ariat's journey ahead.