Tires Matter + Motivating the Next Gen With Michael DeRuijter and Nick van Loon

You probably don’t think much about tires. But without them, your trucks and heavy equipment aren’t going anywhere—and neither is your business.

Marketing manager Nick van Loon and founder/CEO Michael DeRuijter of Magna Tyres join Jason to talk about the latest innovations—like how tires are helping promote clean energy and how electric machines are shaking up the market. 

Then, hear the guys’ take on the global workforce shortage. (Surprise: it’s not just the U.S. It’s worldwide!) Their idea for solving the problem? Teach young folks that the Dirt World creates everything they need to live the “ideal life” they’re chasing . . . and that it’s worth being part of.