New Partnership with Firmatek

Firmatek Partners with BuildWitt to Help Solve Workforce Issues in the Dirt World

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NASHVILLE, TN - Firmatek joins BuildWitt to help solve the workforce issues the construction industry is facing. With a dwindling recruiting pool, companies can’t keep crews fully staffed to meet demands, and the problem is only growing with time.

The two companies will combine their resources to bring awareness to the issue and help companies access solutions to meet their specific needs.

Firmatek believes the ever-changing, complex, physical world has a dramatic impact on the operational success of many companies. They empower those companies with the technology, software, services, analytics, and insights that they need to make better operational decisions. They do this through our geospatial mapping software and services. They offer an array of data capture and data processing solutions from complete full services to complete DIY. 

“First, we believe in what BuildWitt is doing for the Dirt World and want to be a part of the movement. Second, we believe we have a lot to offer the community based on our knowledge and expertise in drones, lidar, and geospatial data and analytics. I believe this platform and this partnership is a win-win-win scenario,” says Lauren Elmore, CEO of Firmatek when asked why they decided to partner with BuildWitt.

Since 2018, BuildWitt has been addressing common workforce problems by providing media and marketing services to companies in the Dirt World (i.e., infrastructure, earthmoving, utilities, site work, demolition, mining, materials, heavy equipment dealers, and supporting vendors). In 2022, BuildWitt launched a training platform with over 400 microlessons. The company’s next step is establishing partnerships with other organizations driven by the same mission. 

“Our vision is to partner with the top experts in each area of construction. That’s why we’re excited about this partnership with Firmatek. They are the industry leader in their field of geospatial mapping and analytics, and they are committed to providing the latest innovations. And they have the heart of a teacher, so they’ll be bringing their knowledge to the BuildWitt Training platform,” says Dan Briscoe, President of BuildWitt.

BuildWitt has identified six primary causes for the workforce shortage: aging workforce; individuals choosing college instead of trades; record demand for infrastructure; fierce competition for workers from other industries; poor perception of blue-collar work; and different mindsets and desires among today’s younger generation.

The company will strategize with each new partnership to address one or more of the specific root causes of the workforce shortage.

“We don’t claim to have all the answers or solutions. What’s missing isn’t an effort or intent to solve the workforce problem—instead, it’s a cohesive effort,” says Aaron Witt, CEO  of BuildWitt.

Learn more about what it means to become a BuildWitt Partner.


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