New Partnership with Carolina Cat

Carolina Cat joins BuildWitt to Help Solve Workforce Issues in the Dirt World

Carolina CAT | BuildWitt

NASHVILLE, TN - Carolina Cat joins BuildWitt to help solve the workforce issues the construction industry is facing. With a dwindling recruiting pool, companies can’t keep crews fully staffed to meet demands, and the problem is only growing with time.

The two parties will combine their resources to bring awareness to the issue and help Dirt World companies access solutions to meet their specific needs.

Carolina Cat, founded in 1926, has been a trusted partner to their customers by providing a superior parts and service experience across all Caterpillar brands.

“Carolina Cat is thrilled to partner with BuildWitt to connect and build a better Dirt World. Together, we look forward to trailblazing to new heights through our knowledge and trusted relationships with people within our industry,” says Jason Ritchey, Vice President of Construction Technology of Carolina Cat. 

Since 2018, BuildWitt has been addressing common workforce problems by providing media and marketing services to companies in the Dirt World (i.e., infrastructure, earthmoving, utilities, site work, demolition, mining, materials, heavy equipment dealers, and supporting vendors). In 2022, BuildWitt launched a training platform with over 400 microlessons. The company’s next step is establishing partnerships with other organizations driven by the same mission.

“Carolina Cat was a priority target for us to add as a partner for training content on our platform. They have the equipment and the expertise to help train the current workforce and the next generation of workers. We’re excited to work with them to improve our operator and technician training,” says Dan Briscoe, president of BuildWitt. 

BuildWitt has identified six primary causes for the workforce shortage: aging workforce; individuals choosing college instead of trades; record demand for infrastructure; fierce competition for workers from other industries; poor perception of blue-collar work; and different mindsets and desires among today’s younger generation.

The company will strategize with each new partnership to address one or more of the specific root causes of the workforce shortage.

“We don’t claim to have all the answers or solutions. What’s missing isn’t an effort or intent to solve the workforce problem—instead, it’s a cohesive effort,” says Aaron Witt, CEO  of BuildWitt.

Learn more about what it takes to become a BuildWitt Partner.

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