New Partnership with Simformotion/Cat Simulators

Cat Simulators joins BuildWitt to Help Solve Workforce Issues in the Dirt World

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NASHVILLE, TN - Cat Simulators joins BuildWitt to help solve the workforce issues the construction industry is facing. With a dwindling recruiting pool, companies can’t keep crews fully staffed to meet demands, and the problem is only growing with time.

The two companies will combine their resources to bring awareness to the issue and help companies access solutions to meet their specific needs.

Simformotion, a leader in heavy equipment simulator training solutions – is the licensee for Cat® Simulators for Caterpillar Inc., founded in 2009, saw a need for proper heavy equipment training with a mission of “delivering simulated-based training to individuals in order to obtain the necessary skills for a career as a heavy equipment operator.”

“As the leader in heavy equipment construction simulators, Cat Simulators is excited to partner with an organization like BuildWitt to help ensure that the future workforce of heavy equipment operators is properly trained,” says Nate Hurn, Account Manager at Cat Simulators.

Since 2018, BuildWitt has been addressing common workforce problems by providing media and marketing services to companies in the Dirt World (i.e., infrastructure, earthmoving, utilities, site work, demolition, mining, materials, heavy equipment dealers, and supporting vendors). In 2022, BuildWitt launched a training platform with over 400 microlessons. The company’s next step is establishing partnerships with other organizations driven by the same mission.

“Cat Simulators and the team at Simformotion is a perfect way to reach the next generation of workforce, and we’re excited to be partners. They have a similar vision as BuildWitt, and we’re already working on many of the same workforce projects. If we combine the video-based microlearning from BuildWitt with the simulator training from Cat Simulators, we can give young people a better feel for the type of work we do in the Dirt World,” says Dan Briscoe, President of BuildWitt.

BuildWitt has identified six primary causes for the workforce shortage: aging workforce; individuals choosing college instead of trades; record demand for infrastructure; fierce competition for workers from other industries; poor perception of blue-collar work; and different mindsets and desires among today’s younger generation.

The company will strategize with each new partnership to address one or more of the specific root causes of the workforce shortage.

“We don’t claim to have all the answers or solutions. What’s missing isn’t an effort or intent to solve the workforce problem—instead, it’s a cohesive effort,” says Aaron Witt, CEO of BuildWitt.

Learn more about what it takes to become a BuildWitt Partner.


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