How Does BuildWitt Jobs Help Build Your Culture?

Culture is one of the hottest topics in the business world right now. It’s all about who you are as a company—what you value, what your mission is, and what you expect from your people.

It’s also the key to recruiting and retaining the talented workers you need. A good culture makes people want to work for you. 

So every recruiting effort you make needs to reflect and build on your culture—because that’s how you attract people who will fit into your organization and who will help you grow and maintain it. 

BuildWitt Jobs helps you build your company culture by connecting you with the right type of candidates and giving you the freedom to showcase your employer brand in your profile.

Connecting with the right candidates

You need candidates who are passionate about the work you do. They’re the ones who’ll be excited about being part of your team, and they’ll help build and maintain a strong culture. 

BuildWitt Jobs helps you find those candidates. 

We promote our job board to the millions of people who follow us online. They love the Dirt World, and they aren’t just looking for a job to get them by. They see heavy civil construction, mining, and related industries as viable, exciting careers. 

Plus, we’ve integrated BuildWitt Jobs with Google search results. That means when someone is looking for jobs like the ones you have to offer, they’ll see your job openings. In fact, your job opening could even be the first result at the top of the page.

Right away, that gives you a leg up. You’re not wasting time on random job boards trying to recruit people who’ll quit the first time they scuff their boots or get a blister. You’re getting a vast, targeted audience of people who want to work in your field.  

Now that said, just because somebody wants to work in your industry doesn’t guarantee that they’re the perfect fit for your company. Here are three tips you can use to help you find candidates who are the best cultural fits for you:  

1. Write good job descriptions

Your job description is a recruit’s first introduction to your company, so it should reflect your culture right off the bat. 

Here are three tips to write a good one: 

1. Be concise. 
2. Be honest, especially about things that impact candidates’ decision to apply, like pay range and travel requirements. 
3. Be you. Your mission and core values define your culture—and that’s what recruits are looking for.  

2. Use two or three keywords

Keywords are words that candidates type into Google when they’re looking for jobs, such as “heavy equipment operator” or “bulldozer operator jobs.” 

Using keywords in your job listing helps more people see it. And you're more likely to find someone who’s a good cultural fit, because you’re already speaking the same language. Free tools can help you decide which keywords will be most effective. 

3. Be willing to hire rookies

This may sound counterintuitive. If you’re trying to build your culture, wouldn’t you want people who are familiar with the work and the industry? 

Not necessarily.

Many job seekers on BuildWitt Jobs are young folks looking for their first jobs. They're eager to learn, and they're passionate about starting careers in the Dirt World. That means you can train them your way so they grow with your culture and company. 

Showcasing your employer brand

Your employer brand is another name for the culture that your employees experience when they work for you. It’s also the culture candidates need to see so they can decide if they want to join your team or not. 

You build your employer brand through the way you treat your employees day in and day out. BuildWitt Jobs helps you showcase that employer brand to attract recruits who will be good cultural fits for your company. 

As a BuildWitt Jobs member, you get the freedom to create a fully customized employer profile. This is where you let your culture shine! No holds barred—share anything you want about your company. 

The more you show your culture off here, the more likely you are to attract candidates who align with it. They’ll help you maintain and build on the foundation you’ve already created. It’s kind of like having a culture fit interview, without the interview. 

So, what should you include in your profile? 

Your mission and core values

Your mission and core values are the foundation of your organization’s culture. They define what you expect from your people and why you expect it, so candidates need to know this upfront. 

The ones who are more likely to be a good culture fit will see your mission and core values, and they’ll think, Hey, alright! This sounds like my kind of place. And these potential recruits will start to fill your talent pipeline. 

How you give back to the community

We’ll be honest, this one makes some people uncomfortable. But sharing how you give back to the community is a wise way to showcase your culture with BuildWitt Jobs. 

Those who work in the Dirt World do so much for their communities. You build and mine the things society needs to survive—and on top of that, many of you give back to nonprofits, charities, and other worthy causes. 

Most of our customers are very humble about that, and they don’t like the idea of bragging about their community involvement.

But in this case, you’re not bragging. You’re looking for candidates who share your interests. Candidates who want to give back to the same causes you support. Candidates who will be highly motivated to work hard for you because they believe in what you’re doing. Candidates who fit your culture.

How will you find those people if you don’t tell them what you’re up to? 

How giving can attract recruits

Our friends over at Louisville Paving have dump trucks that are painted to show support for breast cancer awareness, autism awareness, and other causes. In 2023, they donated $1 to those causes for every mile those trucks drove. 

Now imagine that they’re looking to hire a dump truck driver. And there’s a candidate whose wife had breast cancer or whose son has autism. He’s going to love the idea of driving for them! And if they hire him, he may turn out to be one of their most dedicated workers because that cause is close to his heart. 

So if you’re giving back to your community, show that in your profile. You’ll attract like-minded people who are ready to work hard and serve others like you do. 

Photos and videos

You’ve heard the saying that a picture’s worth 1,000 words. That’s because pictures are easier to process. People’s brains understand them better and faster than words, so our eyes naturally gravitate to photos and videos.¹

So if you want to show candidates your culture, photos and videos are one of the best ways to do it. Here are some good options to add to your profile:

• Team members who’ve been with you for a long time, especially if they’re smiling or telling their story about why they like their job
• Equipment and jobsites so candidates can see what you do and how you do it
• Your team at community events, training seminars, group outings, etc. People want to know they’ll be part of something bigger than themselves, so you can show them that camaraderie.
• Anything else that’s important to you

Choose just a few images or videos—like, five to ten. Don’t worry about capturing every single moment in your profile, because it’ll get too long. Instead, link out to your social media accounts and website where candidates can see more if they want. 

Want to go the video route? Marcus Sheridan has some great tips for getting comfortable on camera. 

Benefits-especially training

Job posts should list the benefits for that role. But you can also include company-wide benefits on your profile—especially if it’s something most companies don’t offer. Then it’s part of your unique culture!

Training programs are one of the most important things to include. Candidates want challenging, important jobs, and they want training to do those jobs right. In fact, construction workers rated training and personal development as two of the top three things they look for in a job.² (Money came in first, in case you were wondering.)

So if you have any type of training program, mention it in your profile. That’ll attract candidates who are looking for a culture of learning and continuous improvement. 

Ready to meet your next great hire? Start posting jobs today.